| Problem |
Was the problem motivating the study clearly explained? |
| Strategy |
Was a high-level or long-term goal articulated to address the problem? |
| Tactic |
Were tactics to achieve the strategy, including but not limited to the proposal on the table, discussed? |
| Client |
Was it clear who the clients were? |
| Decision |
Was it clear who the decision makers were, and was the decision precisely stated? |
| Salience |
Was it clear why the problem was important to the client, and why the client would be motivated to support the proposal? |