Act II

Research Design

RQ Was the problem usefully stated as a question?
Conceptualization Were the details and ideas necessary to understand the problem explained, including assumptions about causal relationships?
Operationalization Were the concepts and relationships carefully matched to valid empirical indicators?
Unit What were the “thing” or “things” you were trying to study? Were the units directly observable, and if not, how did you plan to study them?
Metrics Were the variables or features you wished to observe about your units clearly described, including the possible values they might take?
Instrumentation Were the technologies, techniques, or procedures used to measure your metrics explained?
Method Once measurments were taken, was it clear which statistical tests or interpretive techniques would be appropriate for analyzing the data? Would these methods allow you to answer the research question?
Results Were the real or predicted outcomes of your methods presented or illustrated?

Data Replicability

Mnemonic: qdpb or “quality discount peanut butter”
Data Quality (dq) Were decisions about sampling frame definitions, sample selection, and importing from sources clearly documented?
Data Dump (dd) Were steps taken to prepare data for analysis explained, including formatting, cleaning, and merging queried source data?
Data Pipeline (dp) Were transformations of prepared data into one or more method-specific data formats clearly explained?
Data Base (db) Were the transformed, analyzed, and modeled results9 clearly presented?

Organizational Design

Implementation Was it clear how the research design would be executed and by whom?
Organizational Context Was the firm or organization described, including the relevant roles and relationships affecting the data scientist and decision makers?
Politics Was there attention to organizational tensions or interests that might facilitate or block the implementation of the research design?
Biases Were cognitive or culture assumptions or expectations that might influence the research design considered?
Ethics Were questions of legality, fairness, and possible adverse or inequitable outcomes considered? Are there professional standards or formal codes of conduct that need to be addressed?

  1. Results are the final format of the data that most closely answer the particular research problems and from which research findings are inferred.