11 Persuasion in Business and Real Life
TL;DR: , do your homework
readings (links) & lectures ～ assignments due ～ live session agenda
Figure 31: Week 11 “reading” time estimated at 250 words per minute
Readings
- ↓ Huff (1954h)
- ↓ Huff (1954i)
- ↓ Huff (1954j)
- ↓ Huff (1954b)
- ↓ Kleiner and Roth (1997)
- ↓ Laurila (2012)
- ↓ Williams (1991)
Lectures
- ↓ 11.1 Introduction to Persuasion
- ↓ 11.2 How Maps Persuade
- ↓ 11.3 Behavioral Economics Is About Persuading… Ourselves
- ↓ 11.4 Experts in Persuasion
- ↓ 11.5 A Model of “Other” People
- ↓ 11.6 When Persuasion Goes Wrong . . . and Right
- ↓ 11.7 Wrap-Up
11.1 Introduction to Persuasion ↑
| Players | Slug | Excerpt |
|---|---|---|
| υ η | NA | NA |
11.2 How Maps Persuade ↑
| Players | Slug | Excerpt |
|---|---|---|
| υ δ | NA | NA |
11.3 Behavioral Economics Is About Persuading… Ourselves ↑
| Players | Slug | Excerpt |
|---|---|---|
| ο υ | NA | NA |
11.4 Experts in Persuasion ↑
| Players | Slug | Excerpt |
|---|---|---|
| θ ζ | NA | NA |
11.5 A Model of “Other” People ↑
| Players | Slug | Excerpt |
|---|---|---|
| δ τ | NA | NA |
11.6 When Persuasion Goes Wrong . . . and Right ↑
| Players | Slug | Excerpt |
|---|---|---|
| ψ α | NA | NA |
Bibliography
Huff, Darrell. 1954h. “Chapter 7 the Semiattached Figure.” In How to Lie with Statistics, 76–88. New York: W. W. Norton & Company.
Huff, Darrell. 1954i. “Chapter 8 Post Hoc Rides Again.” In How to Lie with Statistics, 89–101. New York: W. W. Norton & Company.
Huff, Darrell. 1954j. “Chapter 9 How to Statisticulate.” In How to Lie with Statistics, 102–23. New York: W. W. Norton & Company.
Huff, Darrell. 1954b. “Chapter 10 How to Talk Back to a Statistic.” In How to Lie with Statistics, 124–44. New York: W. W. Norton & Company.
Kleiner, Art, and George Roth. 1997. “How to Make Experience Your Company’s Best Teacher.” Harvard Business Review 75 (5): 172–77. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9709112726&site=eds-live.
Laurila, David. 2012. “Jon ‘Boog’ Sciambi: Broadcasting the Stats FanGraphs Baseball.” http://www.fangraphs.com/blogs/jon-boog-sciambi-broadcasting-the-stats/.
Williams, Harold S. 1991. “Informing Vs Persuading.” Innovating 1 (2). http://childrenfamilylegacy.org/wp-content/uploads/2015/03/informing-vs-persuading.pdf.